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Broncos launch new PLAY 60 initiative Miles for Miles, a walk week hosted by Miles the Mascot


ENGLEWOOD, Colo. — The Denver Broncos have launched a new PLAY 60 initiative called Miles for Miles; a walk week hosted by Miles the Mascot.

The inaugural walk week begins Monday, Oct. 11 through Friday, Oct. 15, with more than 400 children from 20 Boys & Girls Club of Metro Denver branches participating.

In celebration of the new initiative, a Miles For Miles kickoff event will take place at Johnson Elementary Boys & Girls Club on Tuesday, Oct. 12.

Denver Broncos Cheerleaders and players are scheduled to appear. Children will be treated to post-walk fuel provided by Dairy MAX and Fuel Up to Play 60 — the nation's leading youth wellness program empowering students, parents and educators to work together to build healthier communities.

"We are excited to launch Miles for Miles — a brand new Broncos PLAY 60 initiative encouraging kids to be active and get their steps in," Broncos Community Development Coordinator Katie Shuster said. "With Miles the Mascot as our host this week, we also encourage children and families from across Broncos Country to participate from home and send in their photos and videos of how they walked a mile with Miles."

At each walk location, participants will receive a pre-walk stretch video led by a Denver Broncos Cheerleader, walk bibs, completion certificates and pedometers to keep track of their progress.

Children and families throughout Broncos Country can participate from home by watching the warmup video, as well as downloading the walk bib and certificate from the Broncos PLAY 60 website:

About NFL PLAY 60

In October 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations. In addition to national outreach and online programs, NFL PLAY 60 is implemented at the grassroots level through NFL's in-school, after-school and team-based programs.

Denver Broncos Community Development

The Denver Broncos are committed to improving lives in our community by focusing on Youth Development, Quality of Life, Health & Wellness, Youth Football and Civic Engagement. For more information on the Denver Broncos' community partnerships and programs, please visit or follow @BroncosOffField on Twitter and Instagram.

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