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Denver Broncos Fight Like a Bronco


ESPN feature: Luke Kellerman

Luke Kellerman, a former assistant turf manager at Sports Authority Field at Mile High, who inspired Denver's "Fight Like a Bronco" campaign, was honored by ESPN on Monday via a tribute video that aired on "Monday Night Countdown" ahead of the Broncos' game against the Chiefs. First aired 10/30/2017.


In September 2015, Denver Broncos Assistant Turf Manager Luke Kellerman was diagnosed with colorectal cancer, and began formulating a proposal for an expansion of the NFL's "A Crucial Catch" campaign.

Seven months later, the proposal came to life when the team announced "Fight Like A Bronco", an all-inclusive campaign recognizing all those affected by cancer. The yearlong campaign focuses on prevention and screenings, support for those currently battling cancer, celebrating survivors, and remembering those we've lost.

While Kellerman tragically lost his battle with cancer on October 26, 2017 at age 34, his legacy lives on through the team's "Fight Like a Bronco" campaign.

"There needs to be 34 year-olds that get stuff like this, which sucks. But it needs to happen in order for change," said Kellerman. "This cancer stuff—we're ready for it to be done with and hopefully touch as many people as we possibly can. That's our goal."


Since 2016, the Broncos have donated more than $375,435 to help fund research and prevention efforts focusing on the areas of Breast Cancer Awareness and Screenings, Colorectal Cancer Screenings, Ovarian cancer Research and Pediatric Cancer Research. Funding directed to the early detection of both colorectal and breast cancer has resulted in more than 124,051 people gaining access to screening opportunities in Colorado.


Throughout the year, Broncos players, cheerleaders, and Miles the Mascot support those battling cancer at both Centura Health Center and Children's Hospital Colorado.


Each October, the Denver Broncos honor cancer survivors – men, women, and children – during a designated "Fight Like a Bronco" home game. Survivors and their guests are treated toa pre-game reception with Broncos leaderships, Cheerleaders, and Miles the Mascot. In addition, survivors and their guests are recognized during the team's pre-game ceremony.


Each year, the Broncos host a Fight Like A Bronco Remembrance Event to honor those who have lost their battle with cancer. The annual event provides an opportunity for Broncos fans to participate in a private, guided activity to customize a Fight Like A Bronco art piece in memory of their loved one.