Denver Broncos Fight Like a Bronco


ESPN feature: Luke Kellerman

Luke Kellerman, a former assistant turf manager at Sports Authority Field at Mile High, who inspired Denver's "Fight Like a Bronco" campaign, was honored by ESPN on Monday via a tribute video that aired on "Monday Night Countdown" ahead of the Broncos' game against the Chiefs. First aired 10/30/2017.


In September 2015, Denver Broncos Assistant Turf Manager Luke Kellerman was diagnosed with colorectal cancer, and began formulating a proposal for an expansion of the NFL's "A Crucial Catch" campaign.

Seven months later, the proposal came to life when the team announced "Fight Like A Bronco", an all-inclusive campaign recognizing all those affected by cancer. The yearlong campaign focuses on prevention and screenings, support for those currently battling cancer, celebrating survivors, and remembering those we've lost.

While Kellerman tragically lost his battle with cancer on October 26, 2017 at age 34, his legacy lives on through the team's "Fight Like a Bronco" campaign.

"There needs to be 34 year-olds that get stuff like this, which sucks. But it needs to happen in order for change," said Kellerman. "This cancer stuff—we're ready for it to be done with and hopefully touch as many people as we possibly can. That's our goal."


Since 2016, the Broncos have donated more than $250,000 to help fund research and prevention efforts focusing on the areas of Breast Cancer Screenings, Colorectal Cancer Screenings, Ovarian Cancer Research, Pediatric Cancer Research.

In total, the Broncos and the American Cancer Society have provided more than 72,000 screenings across Colorado through the team's Fight Like A Bronco campaign.


Throughout the year, Denver Broncos players, alumni, cheerleaders, staff and Miles the Mascot make countless visits to those battling cancer at both the University of Colorado Hospital and Children's Hospital Colorado.


Each October, the team honors more than 100 cancer survivors at a designated "Fight Like a Bronco" home game to celebrate the courage of all cancer survivors—men, women and children. Survivors and their guests are treated to a pre-game reception with President and CEO Joe Ellis, and then recognized on-field during halftime.


New in 2019, the Broncos hosted the inaugural Fight Like A Bronco Remembrance Event. Approximately 30 people attended the event at the UCHealth Training Center, during which they participated in a private, guided painting activity to customize a Fight Like A Bronco canvas in memory of their loved one and enjoyed dinner and drinks at the team's practice facility.