In 2021, the Denver Broncos were awarded Mexico as part of the NFL's Global Markets Program. The program allows clubs like the Broncos to have access to marketing, fan engagement, and commercialization within Mexico as part of a long-term, strategic effort to build their global brand while driving NFL fan growth internationally.

The Broncos continue to authentically expand its presence in Mexico by developing partnerships with fan-facing local brands, supporting youth football development, holding fan events, and launching community outreach initiatives.