Outside of Colorado, the largest concentration of Broncos fans exists in Mexico.

The Denver Broncos have been awarded an International Home Market Area (IHMA) in Mexico, the NFL announced on Wednesday, December 15.

In earning an IHMA, the Broncos will have access to marketing, fan engagement and commercialization within Mexico as part of an important, long-term, strategic effort to build their global brand while driving NFL fan growth internationally.

The Broncos, who were one of the first NFL teams to play in Mexico in 1997, has had a physical presence in the country for more than 20 years. Within the past six years alone, the team has hosted over 30 in-person events with Fanáticos, varying from hospital visits, flag football and cheer clinics, to player trips and virtual calls with fan groups.

The IHMA will grant the team the ability to expand its presence across the border, by further developing the aforementioned initiatives, while committing financial and team resources to grow its fanbase in the region.

The Broncos intend to authentically expand its presence in a variety of ways, which include, but are not limited to, developing partnerships with fan-facing local brands, supporting youth football development, holding fan events, and launching community outreach initiatives.

As part of the International HMA program, teams will have access to international markets for at least a five-year term, during which a club will have rights to pursue activities in that international market that are consistent with what they can do in their domestic HMA. The Broncos can begin activating in Mexico beginning on Jan. 1, 2022.