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Mile High Morning: A closer look at how Broncos' 'NFL on CBS' wins have earned record viewership

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The Lead

As the Broncos have won, people have tuned in.

According to recent data from CBS, local TV ratings in Denver have increased in each consecutive CBS broadcast of Broncos games, dating back to the Broncos' 21-17 win over the Eagles. In ensuing wins over the Giants, Cowboys and Chiefs, the ratings went up each week.

In the Broncos' most recent win over Kansas City, the game earned a 28.5 household rating and 80 percent share, indicating 28.5 percent of all local TV-owning households were watching the game and 80 percent of TVs that were on were tuned in.

The Week 11 win was the most-watched program of the week on any network, earning 29.890 million viewers nationally. It was the most-watched Broncos game on any network since 2023, according to CBS.

Throughout the season, local viewership is up in Denver by 3 percent since last year through Week 11, and Denver ranks as CBS's eighth-highest rated market for NFL games this year.

The Broncos' knack for close games has delivered a slew of exciting results, and each week offers a nearly unmatched result for viewership:

- Denver's Week 5 win over the Eagles was the most-watched "NFL on CBS" singleheader since 2013, and it was the most-watched Week 5 CBS singleheader since 1998.

- Two weeks later, the Broncos' comeback win over the Giants became the most-watched Week 7 singleheader on any network since 2015. It was also the second-most watched Week 7 CBS singleheader since 1998.

- The Broncos' blowout win against the Cowboys was the most-watched program of the week on any network, and it was also the second most-watched Week 8 CBS game since 1998.

- Denver improved to 9-2 against the Chiefs, and the Broncos were again part of the most-watched program of the week on any network. A reported 29.890 million viewers tuned in to watch, which made Denver's win the second-most watched Week 11 CBS game since 1998.

As the Broncos continue their season, they'll continue to look for more big wins — and more big viewership numbers.

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