ENGLEWOOD, Colo. — The Denver Broncos have named Mattress Firm, Inc., the nation's largest mattress specialty retailer, as the team's Official Sleep Partner, it was announced.
As a part of the new multi-year partnership, Mattress Firm will also be the team's official practice jersey sponsor. A patch with Mattress Firm's logo will be prominently displayed on the front, upper-left side of all practice jerseys.
"The Denver Broncos are thrilled about this new partnership with Mattress Firm," said Broncos Chief Commercial Officer Mac Freeman. "Mattress Firm and the Broncos share a common value of prioritizing health and wellness, and this jersey patch will be a reminder of that commitment."
Along with the jersey patch, a Mattress Firm Rest and Recovery Center will be developed at UCHealth Training Center to serve as a secure, comfortable napping area during training camp. Fans can also look forward to a Suite Night's Sleep experience where individuals have a chance to spend the night in a suite at Empower Field at Mile High. At each home game this season, fans can participate in the Sack Your Mattress promotion where guests can enter to win free game tickets after every Broncos sack. One lucky winner will receive a free mattress as a part of that activation.
"As Colorado's largest mattress retailer, we are thrilled to partner with the Denver Broncos, an organization that recognizes the importance of sleep as an essential component of overall wellness," said, John Eck, Mattress Firm's president and CEO. "At Mattress Firm, we know that prioritizing rest and adequate sleep are essential to the body's restoration and recovery and believe this partnership supports our goal to continue shifting modern sleep culture and the conversation around sleep by highlighting it as a part of an overall wellness lifestyle."
Mattress Firm is driving awareness to the importance of sleep as a part of the holistic health triangle: fitness, diet and sleep. According to the company's research, getting at least 30 minutes of exercise five days per week can help an individual relax more in the hours leading up to bedtime.
Additional elements of the partnership, with an emphasis on sleep health, will be incorporated into future collaborations.
About Mattress Firm
For the past 90 years, Mattress Firm has made it easy to get a great night's sleep by providing our customers an expertly curated collection of quality mattresses from the best brands. Today, with more than 2,400 neighborhood stores, we strive to be America's most trusted authority on sleep by placing our customer at the center of everything we do. Our sleep experts help more than 3 million people a year find the right solution for their sleep needs. Our selection of mattresses and bedding accessories include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy's® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple. For more information, visit http://www.mattressfirm.com.