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Broncos, Betfred USA Sports to launch South Lawn Lounge at Empower Field at Mile High


DENVER — The Denver Broncos and Betfred USA Sports will launch a sports betting lounge on the South Lawn outside of Empower Field at Mile High on game days this season.

Located near Mane Street, the lounge will feature its own bar area and entertainment system, and fans will have the chance to earn free bets and view live odds. Guests must be 21 years or older to enter the premise and no retail betting will be offered within the lounge.

"In partnership with Betfred USA Sports, Broncos fans are able to enjoy this one-of-a-kind pregame experience right outside of Empower Field at Mile High," said Broncos Chief Commercial Officer Mac Freeman. "This lounge will allow fans to engage with the team in a unique and exciting way."

For the Broncos' home opener on Sunday, Betfred Sports will host a meet and greet inside the activation tent with Ring of Fame wide receiver Rod Smith.

"This will be a great opportunity to really interact with fans and inform attendees who Betfred Sports is and what we have to offer" said Bryan Bennett, COO of Betfred Sports.

At the lounge this season, fans can download the Betfred Sports app and sign up for an account to receive a 100% wager match of up to $500, win or lose, as well as wager on a variety of betting types.

About Betfred USA Sports

Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1500 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market. Betfred USA Sports, a proud sportsbook sponsor of the Denver Broncos and Colorado Rockies, is currently a licensed operator in Iowa, Pennsylvania, Colorado and Louisiana with Nevada, Washington, Virginia and Arizona coming soon pending regulatory approval.

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