DENVER — The Denver Broncos and BetMGM, a market-leading sports betting and gaming platform from ROAR Digital, LLC – the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC), have entered into a multi-year agreement, it was announced on Thursday.
As an official sports betting partner of the Broncos, BetMGM and MGM Resorts will provide premium fan experiences, including Empower Field at Mile High's BetMGM Lounge and VIP travel packages. The strategic partnership also contains a free-to-play game available in the official Denver Broncos 365 mobile app, digital marketing assets, and in-stadium promotions and signage.
The BetMGM Lounge, located on the Level 1 concourse adjacent to Gate 4 and outside Section 111/112, will allow fans 21 years and older access to a full-service premium bar, a luxury lounge, live odds and assistance with BetMGM's mobile app. Additional exciting in-stadium promotions, highlighted by BetMGM's season-long First Possession Payoff, will be announced in detail at a later date.
In addition to the physical offerings, a free-to-play game will be available to Broncos fans in the team's official mobile app. The game will offer eligible fans the opportunity to test their sports prediction skills for a chance to win prizes provided by MGM Resorts, including trips to its resorts across the country.
"This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences we can deliver with MGM Resorts," said BetMGM's Chief Marketing Officer Matt Prevost. "We're excited to bring both of these to Broncos' fans at Empower Field Mile High and across the country, and to offer BetMGM users new ways to engage with their favorite football team."
"When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting," Broncos Chief Commercial Officer Mac Freeman said. "Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app."
BetMGM recently launched in Colorado in partnership with the Midnight Rose Hotel and Casino. The BetMGM mobile app is available for download in Colorado on both iOS and Android. BetMGM uses an exclusive betting engine that allows sports fans to place bets safely and with ease. For more information, follow @BetMGM on Twitter.
About ROAR Digital
ROAR Digital LLC is a US sports betting and online gaming joint venture, created by MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the venture was established in 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new regulated sports betting market developing in the US. Utilizing GVC's U.S.-licensed, state-of-the-art proprietary technology platform, ROAR Digital offers sports betting and online gaming via market leading brands including BetMGM and Partypoker. The venture has exclusive access to MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. For more information visit www.roardigital.com.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings in the United States and Macau, including some of the most recognizable resort brands in the industry such as Bellagio, MGM Grand, ARIA and Park MGM. The Company's 50/50 venture, ROAR Digital LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its "Focused on What Matters: Embracing Humanity and Protecting the Planet" initiative, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter as well as Facebook and Instagram.
About GVC Holdings
GVC Holdings PLC is one of the world's largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalize on the sports-betting and gaming opportunity in the US. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 250 index and has licenses in more than 20 countries, across five continents. For more information see the Group's website: www.gvc-plc.com
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. MGM Resorts has based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the future results of BetMGM. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.