ENGLEWOOD, Colo. — The Denver Broncos on Friday announced the launch of the "We Stand For" campaign, which is designed to raise awareness on social justice issues while creating and promoting social equality. The campaign, driven by awareness and funding, serves as one of the key pillars in the Broncos' Inspire Change program.
Led by Broncos defensive lineman Jurrell Casey and his wife, Ryann, "We Stand For" will spotlight social justice causes, organizations and charities that hold significance to players, coaches and staff. Through the Broncos Social Justice Fund, the club will provide direct funding to causes and nonprofits selected by the players who have made a commitment to advocacy work and enacting change.
An initial group of Broncos players filmed a series of "We Stand For" videos, sharing personal and impactful stories about their experiences, while highlighting specific social justice movements that are meaningful to them. These videos, as well as additional ones throughout the season, will run on the Broncos' website, social media channels, various broadcast shows and in-stadium on game day.
In addition, "We Stand For" will aim to amplify the voices and impact of local/national nonprofits and provide a platform for players and organizations to engage in the community. For additional resources and information on the Broncos' "We Stand For" program, visit www.denverbroncos.com/westandfor.