BOSTON — DraftKings, Inc., the largest U.S.-based destination for daily fantasy sports, today announced a partnership with the Denver Broncos to become the franchise's exclusive daily fantasy sports partner.
As part of the agreement, DraftKings will be featured on digital media and DenverBroncos.com, at Sports Authority Field at Mile High with LED signage displaying DraftKings fantasy updates, and as part of the Broncos' television and radio segments on "Broncos Tonight" (KUSA, NBC Channel 9) and Broncos Game Day Radio (850KOA AM and 103.5 FM). In addition, DraftKings will gain access to unique opportunities for fans, including tickets to games, VIP events and autographed memorabilia.
This is the second partnership DraftKings has signed with a professional football franchise. Last month, it announced its relationship with the New England Patriots .
"Daily games and contests are truly the next frontier for fantasy sports, and the Broncos are proud to align with DraftKings, the company that is leading this charge in the U.S.," said Derek Thomas, director of corporate partnerships for the Denver Broncos. "Our partnership is an exciting way to provide our fans with another touch point for engaging with the sport and team they're so passionate about."
"After a thrilling 2013-2014 season, DraftKings is proud to be aligning with the reigning AFC Champions—the Denver Broncos," said Paul Liberman, CMO and co-founder of DraftKings. "The Broncos' enthusiastic fan base and engaged community make us all the more eager to bring unique experiences to the Mile High City."
The sponsorship comes as DraftKings continues its Fantasy Football Millionaire series. In this first-of-its-kind contest, DraftKings has awarded $1 million top prizes weekly since the beginning of October. The Fantasy Football Millionaire series is the largest promotion in history for daily fantasy sports and is part of DraftKings' plan to award more than $100 million in collective prizes this NFL season.
More than 41 million people in the United States and Canada play fantasy sports. Daily fantasy sports are a burgeoning component of this multi-billion dollar market.
DraftKings offers contests for experts and casual players alike. In addition to daily fantasy football, DraftKings also offers fantasy contests in major professional and college sports.