ENGLEWOOD, Colo. -- The Broncos' game against the Minnesota Vikings on Sunday will support the NFL's Crucial Catch* *campaign, in recognition of Breast Cancer Awareness Month. In its seventh year, Crucial Catch, in partnership with the American Cancer Society, focuses on the importance of regular breast cancer screenings.
Sunday's game will feature a number of breast cancer branding elements around Sports Authority Field at Mile High, including game balls with pink ribbon decals, pink apparel and equipment for players and referees, and breast cancer awareness pompoms for cheerleaders.
Pink apparel worn by players during Sunday's game and throughout the month of October will be auctioned on NFL.com to raise funds for the American Cancer Society and at Denver's Pink Tie Affair in November, benefitting Susan G. Komen Colorado.
The game will also honor more than 100 breast cancer survivors during halftime. VIP survivors, selected beforehand, will also participate in a pregame pink-champagne brunch, where President and CEO Joe Ellis will speak and each survivor will receive a commemorative pin, hat and pink Broncos shirt.
Also featured in the Broncos' halftime presentation will be a special live performance by The Voice's Luke Wade and Mia Z, who have partnered to record "Ain't No Mountain High Enough," with all proceeds from the sale of the album single benefitting Susan G. Komen and the fight against breast cancer.
Breast Cancer Awareness game features:
• Game balls with pink ribbon decals
• Pink kicking tees
• Pink equipment for players
• Pink coins used for the coin toss
• Pink sideline caps for coaches and sideline personnel, and pink ribbon pins for coaches and executives
• Pink caps, wristbands, whistles and pins for game officials
• On-field pink ribbon stencils and A Crucial Catch wall banners
• Pink goal post padding in end zones
• Breast cancer awareness pompoms, shirts and wristbands for cheerleaders