NEW YORK –Broncos President Joe Ellis and Executive Vice President of Football Operations John Elway were part of a group representing Super Bowl XLVIII that rang the opening bell at the New York Stock Exchange on Thursday morning.

They are likely welcome back any time as the Dow Jones Industrial Average finished up more than 100 points for the day.

"It is very cool. Everybody knows John Elway," NYSE President Duncan L. Niederauer told Broncos TV. "I just said to John how his career off the field is to be admired as much as his career on the field. He has been a great businessman."

The group included representatives from both teams playing in Super Bowl XLVIII as well as the ownership groups of the New York Giants and New York Jets.

Ellis and Elway were joined by Seahawks Owner Paul Allen, President Peter McLoughlin and General Manager John Schneider.

Giants Co-Owners Jon Tisch and John Mara were also part of the group, along with Jets Owner Woody Johnson.

Niederauer was especially excited to see Elway and Ellis represent the Broncos since despite growing up in the New York area, he is long-time Broncos fan.

"I've been a Broncos fans since 1973 and I've idolized Elway since 1983, Niederauer said. "I'll be at the game on Sunday sitting with my man, Mr. (Karl) Mecklenburg. So far my tack record going to Broncos games with this jersey – let's just say it's pretty good. Hopefully my luck will continue this Sunday."

After presenting NYSE medallions to Ellis and Allen, Schneider pulled a Karl Mecklenburg jersey, showing his allegiance.

"It was nice to see him put the Karl Mecklenburg jersey on out there," Elway said. "It was a great thrill and nice to meet Paul Allen for the first time and John Schneider, their GM, who has done a tremendous job. Really a great experience."