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Answering questions about the new mobile-ticketing process with Clark Wray, Senior Director of Ticket Strategy and Analytics

The Denver Broncos have adopted "mobile entry" for all football games starting with the 2018 season. For immediate information on how to access and manage your tickets, including walk-through how-to guides, please visit our Mobile Tickets information page

What has the process been like making sure people know about the change?

“We’ve been working around the clock to educate our fans and make sure that they have their tickets ready to go by Saturday. The biggest key to success on this, I think, is fans with tickets logging in now getting their tickets on their phone today, that way they’re ready to go on Saturday. They add them to Apple Wallet, Google Wallet — it’s right on your home screen as you get to the stadium. All you have to do is tap your phone, your ticket’s there and you walk right in.”

For ticket holders who don’t have smartphones, what can they do?

“We want everyone in the game. We understand not everyone’s got a smartphone. We have been working with those ticket holders. They can certainly contact the ticket office. We’re issuing cards that will allow them to get into the stadium without a smartphone. Your entire season’s contained on one card. Take that to the gate and it gets you right in.”

Are other NFL teams already doing this?

“There are a few other NFL teams going to this. No NFL team has done this 100 percent yet, so I think there are a couple starting [Thursday]. But all NFL teams have gotten rid of the PDF printed home ticket. So we thought this was the best way to move forward.”

Is there any concern on people overloading cell-phone towers?

“Well, we have spent millions of dollars over the last couple of years upgrading all the Wi-Fi infrastructure at the stadium. I’m confident if you jump on the Wi-Fi there, you will8 be able to get a signal. But again, it goes back to what I was saying: if you download your tickets now, while you’re at home, you don’t have to worry about having a signal while you’re at the stadium, especially if you have the Broncos 365 app. If you view your ticket in the app, it’s saved locally on your phone. If you add it to your Apple Wallet, Google Wallet, it is saved locally on your phone, so you should not have any signal issues at all, if you do that.”

Do you still have to print off your parking pass?

“Unfortunately, you do still have to print your parking pass. We’re still working with the city of Denver and the Denver Police Department on the traffic management plan to get away from the printed parking pass. Right now, they like being able to see a color-coded parking pass to direct traffic. We are working with them on solutions for next year.”

Is the most important message that fans should download ahead of time?

“Absolutely. Get into your account now and download your tickets now. We’ve got all kinds of information on our website on how to do it. We’ve got videos. If you’re got any questions, we are experiencing high call volume at the ticket office, so please visit DenverBroncos.com. Look at the mobile-ticket section. There are step-by-step instructions, there are video walkthroughs. Please look at that. If you can’t figure it out, please contact the ticket office or if you come down on game day, we will have a lot of staff out there, walking around and we’ll have tents set up in the parking lot to assist people getting their tickets on their phone.”

Is the main objective to rid market of fake tickets? How many people were turned away last year because of fake tickets?

“I don’t have an exact number off the top of my head, but that is really the main concern as to why we’re doing this. I will say we saw fake tickets at every game last year. That, to me as someone who’s been in the ticket office, is probably one of the most disheartening things, when you see Broncos fans bringing their kids to their first Broncos game and then being turned away at the gate. That’s the nice thing about this: If you log into your account and you see your tickets, you know you have valid tickets.”

What if someone shows up Saturday and they haven’t heard about this?

“Again, we have all kinds of tents out in the parking lot to help people access their tickets. If someone bought a counterfeit ticket, then that’s an issue with the Denver Police, filing a police report. But we’re doing our best to get the message out there that we are all mobile tickets. So if you do buy a printed Broncos ticket, you’re not buying an authentic ticket and it will not get you in the building.”

What’s the reception been like?

“I think it’s been very positive. I think there is a learning curve, I think that as with any sort of major change, there’s going to be some apprehension, but what we’ve found is that we walked people through getting the tickets on their phone, they discover how easy it actually is. And it makes it so much easier to transfer tickets to a friend, and it also [makes it so that] you won’t leave them at home, because you’ve already got your phone in your pocket.”

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