Rich Hurtado enters his third year with the Denver Broncos in 2022, serving as the club's vice president of football administration. After 15 years of experience negotiating contracts as a team executive or player agent, he was hired by the Broncos on Jan. 29, 2020.
Hurtado is the club's lead negotiator and manages all aspects of the salary cap, including financial and strategic planning related to player acquisition and roster construction. He works closely with General Manager George Paton on roster management and other football related issues, while providing input into all strategic football decisions.
Hurtado leads the club's compliance with the league's Collective Bargaining Agreement and serves as the primary liaison to the NFL Management Council on labor relation matters. In 2021, he was selected by the NFL to be part of the CEC executive working group which provides owners in the Management Council Executive Committee with recommendations on labor matters.
Additionally, Hurtado works closely with the football research and technology department on R&D initiatives while collaborating with several other departments throughout the organization. Hurtado is a member of the Broncos' Diversity, Equity and Inclusion (DEI) committee, and he assists in executing and advancing the club's overall DEI plan.
Prior to the Broncos, Hurtado spent 11 years as an agent/executive after four seasons working in football administration with the Philadelphia Eagles.
During his tenure with Creative Artists Agency (formerly Five Star Athlete Management), Hurtado worked closely with CAA Football Division Co-Head Todd France managing negotiations and CBA-related matters for 70 NFL clients totaling more than $2.5 billion in total contracts.
In addition to working on nearly $1 billion worth of free agent deals with CAA, Hurtado helped negotiate more than $1 billion in contract extensions, including record-breaking deals for defensive tackle Fletcher Cox (2016), wide receiver DeAndre Hopkins (2017) and defensive tackle Aaron Donald (2018).
Prior to working as a player agent, Hurtado spent four years (2005-08) in football administration with the Philadelphia Eagles. Originally hired by the Eagles as a football administration intern in 2005, Hurtado worked as a salary cap analyst for the team before being promoted to manager of football administration.
Hurtado graduated with honors from the University of Florida in 1996 with a bachelor's degree in Decision and Information Sciences (DIS). After working for eight years as a managing consultant at IBM, he went on to earn his MBA from Dartmouth College's Tuck School of Business in 2006.
Hurtado, who is bilingual in English and Spanish, is a native of Miami, Fla.