Hailey Sullivan enters her fourth season as chief marketing officer for the Denver Broncos in 2026. She was hired by the club on Jan. 4, 2023.
With a diverse background in brand development and marketing, Sullivan has a proven track record in building meaningful and impactful connections between brands and fans. In her role, Sullivan is responsible for deepening the Broncos' relationship with the current fanbase while engaging the next generation of fans.
A member of the Broncos' senior leadership team, Sullivan reports directly to President Damani Leech. She is tasked with overseeing the organization's integrated marketing team that spans brand strategy, creative, digital/social media, content and live/game entertainment.
In 2025, the Broncos earned the first No. 1 overall ranking in the NFL's Voice of the Fan survey for the first time in team history. The survey, which rates overall gameday experience, also saw the club rank No. 1 in game entertainment and No. 2 in crowd energy, pregame on-field entertainment and season-ticket member satisfaction.
Prior to the Broncos, Sullivan spent two years (2021-22) as chief marketing officer for RealSelf, a beauty tech community. She also served as CMO for MGA Entertainment from 2019-21, overseeing an innovative portfolio that included popular brands such as LOL Surprise, Bratz, Little Tikes, Rainbow High and many more.
From 2010-19, Sullivan led various roles at Mattel, ranging from Head of U.S. Marketing to an overseas stint in Hong Kong as Head of Asia Pacific Marketing. Before Mattel, she spent time advising companies as a consultant with McKinsey & Company.
Sullivan graduated from Yale University with a bachelor's degree in economics and earned her MBA from Columbia University. She also has a background in investment banking and is fluent in Mandarin Chinese.
Sullivan and her husband, Patrick, have one son: Connor.
