Denver Broncos | News

Broncos to unveil 'Fight like a Bronco' campaign during annual Salute to Survivors game on Sunday

DENVER — The Denver Broncos will honor more than 125 cancer survivors as part of the team's 'Fight Like A Bronco' campaign during halftime of Sunday's Salute to Survivors game against the Atlanta Falcons.

The campaign is in conjunction with the NFL's recognition of National Breast Cancer Awareness month. As part of the team's new 'Fight Like A Bronco' platform, the team will now celebrate the courage of all survivors—men, women and children—of cancer.

Broncos Charities will make a $20,000 donation in honor of breast cancer survivors to Susan G. Komen Colorado in addition to two separate $20,000 donations to the American Cancer Society directed to support efforts for pediatric cancer research and colorectal screening.

The celebrated cancer survivors will be treated to a special pregame brunch where Denver Broncos President & CEO Joe Ellis will address the group. Survivors were invited through the Broncos' season-ticket holder base, partnerships with Susan G. Komen Colorado and the American Cancer Society, an online nomination process at and through corporate partners UCHealth, Children's Hospital Colorado, King Soopers and U.S. Bank.

Fans inside Sports Authority at Mile High on Sunday will also hear video board messages throughout the game from players and coaches whose families have been affected by cancer.

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