For the first time since NBC began broadcasting Sunday Night Football in 2006, the series is attracting more viewers than it did the previous year.
Through the first three weeks of the NFL's regular season, Sunday Night Football is averaging 25.6 million viewers. This is the highest per-game average for the NFL's over-the-air broadcast primetime package since 1994, when ABC aired Monday Night Football.
In the Broncos' 24-12 victory over the Lions last Sunday, NBC's telecasts drew an average of 22.1 million viewers. That represented a 12 percent improvement from Week 3 of last season and is the second-most watched Week 3 game in Sunday Night Football history.
On the digital end, NBC Sports Live Extra's stream of the game totaled 16.7 million live streaming minutes, a number nearly three times as high as the Week 3 game last year, which saw 6.1 million live streaming minutes.