Denver Broncos safety and Western Dairy Association's Fuel Up to Play 60 player representative David Bruton knows how important eating breakfast is – and he wants to make sure students do, too.

"When you put the right stuff in your body, it's not just helping you today," said Bruton. "It sets you up for success in the future, too."

Colorado dairy farm families, through their in-school health and wellness program Fuel Up to Play 60, brought Bruton to speak to students at William (Bill) Roberts K-8 School in Denver to kick off the program's Fuel Greatness campaign during National School Breakfast Week which runs March 2-6. The assembly also served to recognize and reward the school for their success implementing Grab-N-Go breakfast for sixth through eighth grade students. In just a few short weeks, breakfast participation in those grades tripled when the Grab-N-Go option was introduced.

"We didn't realize how many of them (students) weren't eating breakfast," said Physical Education and Health Teacher, and Fuel Up to Play 60 Program Advisor Keegan Nadon. "Teachers say it really eases them into the day, and with testing month coming up, this is huge for those kids."

Bruton told the students how lucky they were to have options like Grab-N-Go during the assembly. "It's a blessing that you have an opportunity to have breakfast at school," he said. "There wasn't always programs like Fuel Up to Play 60, so take advantage of it."

Bruton went on to discuss ways to get physical activity and the right foods to fuel up with. He told students that his own favorite activities include basketball, cycling and snowboarding – a favorite activity for many of the students as well. He also talked to students about eating healthy foods – telling them that there are lots of junk foods marketed to kids, but that eating dairy, fruits, veggies, whole grains and lean proteins are the best things for their success in school and in life.

"Our partnership with Western Dairy and food services and their help implementing our breakfast cart and putting together this assembly – that was huge," said Nadon. "We're really excited about it."