DENVER — The Denver Broncos today announced the selection of WME | IMG, one of the world's leading sports and entertainment companies, to secure a naming rights partner for their stadium. WME | IMG will also develop event programming to connect with and celebrate Broncos fans year-round.
"WME | IMG's extensive network throughout the sports and entertainment industry will serve as a tremendous resource for our organization in this very important process," Broncos President and CEO Joe Ellis said. "Naming rights are critical to improving our stadium and the overall fan experience. Teaming up with WME | IMG will help us find the right partner that understands the values of our organization and this community."
Since opening in 2001, the Broncos' stadium has hosted 134 consecutive NFL sellouts, including nine playoff contests and three AFC Championship Games. The stadium has also hosted several other premier sporting and entertainment events, including international soccer matches, concerts featuring world-renowned performers and the 2008 Democratic National Convention.
The stadium underwent $30 million worth of upgrades in 2013 that increased the size of its scoreboard by three times while enhancing all stadium audio/visual elements, suites and concourses.
"The Denver Broncos personify a best-in-class organization with championship talent at every level, an iconic brand, and a unique understanding for the power of storytelling," said Mark Shapiro, Co-President of WME | IMG. "We'll be supporting this partnership with the global WME | IMG network to deliver an equally high caliber naming rights partner and event programming that will extend the magic of the Broncos' game-day experience."
WME | IMG's global partnerships division will lead the naming rights and event programming efforts on behalf of the Broncos. The global partnerships team guides the world's leading brands on brand strategy and activation; sponsorships and endorsements; experiential marketing; research and insights; creative and design; public relations; and digital and original content, tapping into the company's expertise and relationships across culinary, fashion, music and more.