ENGLEWOOD, Colo. -- The Broncos will debut their Bud Light Twitter vending machine at Sports Authority Field at Mile High on Sunday, during their game against the Vikings.
The machine will instruct a user to tweet a specific message, including a unique hashtag code, and after the tweet is sent, the machine will dispense a prize.
This is the first application of this technology by any NFL team.
"We are constantly looking for ways to add value to the gameday stadium experience," said Brady Kellogg, the Broncos' Vice President of Corporate Partnerships. "The Broncos' Bud Light Twitter vending machine offers a powerful combination of mystery gifts and technology our fans haven't seen before."
The machine will be stationed at the Mile High Cross Bar, across from sections 117 and 118.
Two hundred prizes, including ticket upgrades to the Bud Light Champions Club and skis signed by former quarterback Jake Plummer, will be dispensed at Sunday's game on a first-come, first-serve basis.
Fans must be 21 and older to participate.
"With their shared commitment to innovation and desire to enhance the fan experience," Kellogg said, "Bud Light is the perfect partner for our initial campaign launch."
Prizes for fans on Sunday may include:
• Ticket upgrades to Bud Light Champions Club with unlimited catering and interaction with Broncos alumni
• Broncos/Bud Light skis signed by former quarterback Jake Plummer
• Ski lift tickets
• Broncos/Bud Light wearable merchandise
• Vouchers for free beer at Sports Authority Field at Mile High