Englewood, Colo.— The Denver Broncos and proud partner UCHealth will use the month of November and a special event during the Broncos' Sunday Night Football game against the New England Patriots (Nov. 29) to raise awareness for men's health issues and encourage fans to receive their recommended health screenings.
Throughout the month, the Broncos and UCHealth will share information and tips on denverbroncos.com/menshealth and on social media platforms about health topics affecting men, including prostate and testicular cancer, heart health, exercise, nutrition, lung cancer screenings and the importance of annual checkups with a primary care physician.
"The Denver Broncos have some of the most dedicated and passionate fans in all of football," Broncos President and CEO Joe Ellissaid. "We also want our fans to be as healthy as possible, and that's why we're committed to raising awareness about these important health issues."
As part of the men's health awareness campaign in November, the Broncos' organization will support the month-long commitment during which men forgo shaving in order to evoke conversation and raise awareness about men's health. Fans are encouraged to participate by either growing their own facial hair or by wearing a fake mustache and posting pictures on social media using #Broncostache.
The men's health focus comes on the heels of Breast Cancer Awareness Month. In October, the Denver Broncos partnered with Susan G. Komen Colorado to increase awareness surrounding breast health issues. For men's health month, the Broncos encourage their fans to support American Cancer Society in order to eliminate cancer as a major health problem for men.
"It is well known that screening for cancer saves lives," said Dr. Tom Purcell, UCHealth executive director of oncology and associate professor, University of Colorado School of Medicine. "But as an oncologist, I've seen firsthand that early detection and treatment of diseases like cancer can mean the difference between life and death. That's why it's so important to get an annual physical, blood work, and screenings when recommended and to get any health condition checked out."
UCHealth and the Broncos will announce specifics about the Nov. 29th men's health event the week of the game.
University of Colorado Health is a Front Range health system that delivers the highest quality patient care with the highest quality patient experience. University of Colorado Health combines Memorial Hospital, Poudre Valley Hospital, Medical Center of the Rockies, Colorado Health Medical Group, and University of Colorado Hospital into an organization dedicated to health and providing unmatched patient care in the Rocky Mountain West. UCHealth partners with the University of Colorado School of Medicine and numerous community organizations to provide care. Separately, these institutions can continue providing superior care to patients and service to the communities they serve. Together, they push the boundaries of medicine, attracting more research funding, hosting more clinical trials and improving health through innovation.