Privacy Policy

Revised October 31, 2008

This privacy policy applies to the Denver Broncos Football Club web site located at http://www.denverbroncos.com and www.broncoscountry.com (the "Web site"). The purpose of this privacy policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.

The Web site is operated by akavit, LLC., on behalf of the Denver Broncos Football Club (collectively, the "Broncos", "we", "our", or "us"). akavit, LLC., does not own any information submitted through this website and cannot use this information for its own purposes.

Denver Broncos Football Club is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. Because the Site wants to demonstrate their commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this policy, you should first contact kyle.sonnneman@broncos.nfl.net If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php TRUSTe will then serve as a liaison with us to resolve your concerns.

Denver Broncos Football Club complies with the EU Safe Harbor framework as set forth by the Department of Commerce regarding the collection, use, and retention of data from the European Union.

The TRUSTe program covers only information that is collected through this Web site, and does not cover information that may be collected through software downloaded from the site.

When this privacy policy uses the term "personally identifiable information" or "personal information," we mean information that identifies a particular individual, such as your full name, street address or email address. When other information, such as a favorite team or player, is associated with personal information, it also becomes personally identifiable information for the purposes of this privacy policy.

Please read the information below to learn more about our data collection policies and practices.

0. Types Of Information That May Be Collected
0. How Information May Be Collected
0. How We Use The Information Collected
0. With Whom The Information May Be Shared
0. Security
0. Chat Rooms, Forums, And Message Boards
0. Links To Other Websites
0. A Special Note For Parents Concerning Privacy
0. Notification Of Changes And Your Acceptance Of The Privacy Policy
0. Correcting/Updating Personal Information
0. Your California Privacy Rights
0. Questions About This Privacy Policy

The following are the types of information we may collect:

Information You Provide Us: In the course of using the Site,we may collect personal information that you provide to us, such as your user ID and password, name, email address, telephone number, physical address, birth date, gender or zip code or other information.

Site Usage Information: We may receive and store certain types of information whenever you visit the Site. For example, we may collect click-stream data and your IP address.

E-mail Communications: When you open e-mails from the Site, we may receive a confirmation noting you opened an e-mail from us, if your computer supports such capabilities. We also may keep track of what e-mails we send you and what e-mails you may be receiving from us and our subsidiaries and affiliates. Additionally, we keep a record of what types of e-mails you have opted to and not to receive.

Tell-A-Friend: If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and e-mail address. We will automatically send your friend a one-time email inviting him or her to visit the site. Denver Broncos Football Club does not store this information.

We will receive permission to post testimonials to the site prior to posting.

Information from Other Sources: We may receive information about you from other sources and add it to your personal information.

We may collect information from you in several different areas on the Site, including but not limited to those described below:

Registration: You may be asked first to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer, including, but not limited to, Newsletters, Contests, Forums, Fantasy or other subscription-based services. Participation in registration is voluntary and you will have the opportunity to decide whether or not to disclose information to the Site.

Newsletters and Web site E-mails: We may offer free newsletters to share information with you about the Site, about us and our affiliates and subsidiaries, or about our business partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free e-mail subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or e-mails. We may also send account related emails or service related emails that are transactional by nature. You may not opt-out of these transactional emails. In addition, if you choose to use to Email a Page to a friend or Invite a Friend to the Site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Site. We store this information for the sole purpose of sending this one-time email and for tracking the success of our referral programs.

Contests or Sweepstakes: We periodically operate contests and sweepstakes through the Site that may require registration or the submission of personal information. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to the Web site. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes, (see the rules of each contest for details about how your personal information will be used). We may also ask your permission to allow us to publicly post some of your information on the Web site, such as on a winner's page, in the event you win a contest or sweepstakes. Except as required by applicable law, we will not post your information without your permission. In some instances, a third party advertiser or sponsor may operate or host a contest or sweepstakes on the Website, and collect your information. In those cases, where we are not the operator or host of the contest or sweepstakes, we do not collect your information and we have no control over the information collected from you. Accordingly, we urge you to review the advertiser's or sponsor's privacy policy applicable to the contest or sweepstakes before participating.

Surveys or Voting: From time-to-time we may request personally identifiable information from you in conjunction with a survey or voting poll. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to the Web site.

Games: When you register to play games on our Web site, you may be asked to provide personally identifiable information.

Cookies: As with many Web sites, our Web site uses a technology called "cookies." A cookie is a unique, random number that is stored in the browser on your computer. The cookie doesn't actually identify you, just the computer that is used to visit the site. Cookies automatically identify your browser to the Web site whenever your computer is used to visit the Web site. Cookies also let us know how many people visit our web site and where visitors go on the site. In addition, cookies can let us know non-personally identifiable information, like what web browser is being used to access the web site. For registered users, cookies can make using the Web site easier for you by saving information such as your passwords or preferences. By tracking how and when you use the Web site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Web site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Web site. Cookies may also allow the Web site to present to you advertising which may be of interest to you. For these reasons, cookies are tied to your personally identifiable information. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time. Some areas of the Web site, however, may not provide you with a personalized experience if you have disabled the use of cookies. Some of our business partners (i.e. tracking utility company) may set cookies on our site. We have no access or control of these third party cookies. We use a third party tracking utility company that uses cookies to track personally identifiable information about visitors to our site in the aggregate to capture usage and volume statistics to improve our Web site.

IP Addresses and Click-Stream Data: We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of our sites. We may combine this information with personally identifiable information. Click-stream data is information collected by our computers when you request Web pages from the Web site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Web site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Web Beacons and Other Tracking Technology: The Site uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of Web sites. We also use these technical methods to analyze the traffic patterns on our Web sites, such as the frequency with which our users visit various parts of our Web sites. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our guests to determine whether our guests have opened those e-mails and/or clicked on links in those e-mails.

Transaction Information: If you conduct a financial transaction with our Web site, such as buy our products, we will ask you to complete an order form that will request certain information from you, including contact information, demographic information and financial information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. For your protection, such information is collected and stored through encrypted means.

As applicable, the information you provide to us may be used to:

• contact you about the Web site;
• contact you relating to your membership status;
• confirm or fulfill an order you have made;
• inform you of a prize you have won;
• monitor or improve the use of the Web site;
• customize the advertising and content you see;
• monitor compliance with our terms and conditions of use of the Website; and
• send you promotional material or special offers on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties.

At times, we may share your personal information with others for various purposes. The following outlines the ways in which your information may be shared with others and the ways in which you may opt-out of having your information shared:

Agents: We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include fulfilling orders, sending e-mail, removing repetitive information from customer lists, Web site analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They may have access to personally identifiable information needed to perform their functions, but may not use it for their own purposes, like sending you marketing offers about their products. These include https://oss.ticketmaster.com/html/home.htmI?team=broncos&l=EN&STAGE=1 and http://store.denverbroncos.com/home/index.jsp. When visiting these sites, you are submitting your information directly to this third party even though the pages have the look and the feel of the team site. Ticketmaster and GSI Commerce privacy policies appear on these sites, respectively.

Aggregate Information: We may share aggregate information, such as demographics and Website usage statistics, with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.

Other Promotional Offers: We may send offers to you on behalf of our marketing partners. When we do this, we do not give that partner your name and address. If you do not want to receive such offers, you may use the opt-out method detailed in the e-mail or change your preferences by logging into your account.

Business Transfers: In the event that all or substantially all of our assets are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer. See "Your Acceptance of the Privacy Policy and Notification of Changes to the Policy" section below.

Administrative or Legal Process: Your personal information may be transferred to third parties without notice to you in order to comply with applicable law, law enforcement agencies, to protect our rights, or protect the rights of other users of this website.

The Web site may make chat rooms, forums and message boards available to its users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

You should be aware that when you are on the Web site you could be directed to other Web sites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Web site onto a different Web site. This includes links from advertisers, sponsors and marketing partners that may use the Web site's logo as part of a co-branding agreement. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Web site that is linked to our Web site, you should consult that Web site's privacy policy before providing any personal information.

This Web site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Your personally identifiable information is transferred to our computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required. When you enter sensitive information (such as credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL).

The Web site is a general audience Web site. We do not currently collect any personal information from children under the age of 13 on the Web site.. If we discover we have collected information from anyone under the age of 13 we will delete it.

The Internet offers children wonderful educational and entertainment resources. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the Direct Marketing Association's Web site and explore the Get CyberSavvy! Program as well as the GetNetWise Web site to learn more about parental control tools.

By using this Web site, you signify your agreement to the terms of our privacy policy. We may amend this privacy policy at any time. If we make a material change to the way in which we collect, use, and/or share your personal information, we will post a notice on our web site and / or send an e-mail to users who have provided an e-mail address. We will assume that you have given your permission for your information to be used under the terms of the new privacy policy, if you do not respond to our email within thirty days or continue to use the Web site thirty days after a notice is posted. Please note that you should always update your personal information to provide us with a current e-mail address.

If your personally identifiable information changes (such as your e-mail address or zip code), or if you no longer desire to access our Web site, we will endeavor to provide a way to correct, update or remove the personal data you have provided to us. This can be done by making changes to your profile, by using an opt-out option in an e-mail, or by e-mailing us at broncos.website@broncos.nfl.net. We will respond to your request within 30 days.

A California privacy law that went into effect on January 1, 2005, allows California residents to obtain specific information about a business's privacy practices if it shares information with other companies for those companies' direct marketing purposes.

As explained in this privacy policy, whenever you agree to let us collect personal information about you, we will always provide you with an option to prevent this information from being shared for non-administrative purposes with third parties. You can exercise this option at any time by following the steps outlined above.

Because this web site has a comprehensive privacy policy and provides you with details on how you may opt-in / opt-out of the use of your personal information by third parties for direct marketing purposes, we are not required to provide you with this information.

If you are a California resident and have questions about our compliance with this law, please send an e-mail to broncoswebsite@broncos.nfl.net or write to us at CA Privacy Rights, c/o Denver Broncos Marketing, 1701 Bryant Street, Suite 900, Denver, CO 80204.

If you have any questions about this privacy policy or the privacy practices of this Web site, contact broncoswebsite@broncos.nfl.net.

Questions regarding this statement should be directed to:

Denver Broncos Marketing
1701 Bryant Street
Suite 900
Denver, CO 80204
Attn: Web site Privacy PolicyAsk Your Question!