Mac Freeman is in his 19th season with the Broncos in 2019 and operates as the club’s chief commercial officer.
In his current role, Freeman is responsible for all commercial affairs of the team as well as Empower Field at Mile High, overseeing the business development, corporate sales, traditional and digital media, marketing, and ticketing departments.
With more than 25 years of experience in the sports and entertainment business, including involvement with every major professional sports league (NFL, MLB, NBA, NHL, MLS, MLL), Freeman holds expertise in the areas of strategic planning, marketing and sales, event booking and production, fiscal planning and budgeting, and facility management.
After working as the general manager for the final three seasons at Mile High Stadium (1998-2000), Freeman joined the Broncos in 2001 as vice president of stadium operations, where he oversaw all operations of Empower Field at Mile High and Stadium Management Company. He was promoted to senior vice president of business development for the Broncos in 2010.
Prior to his time in Denver, he was the assistant general manager at Pittsburgh’s Three Rivers Stadium and Mellon Arena. He also served as director of marketing at Mellon Arena, home of the Pittsburgh Penguins and the University of Pittsburgh basketball teams.
Freeman was the director of marketing at the Los Angeles Memorial Coliseum and Sports Arena, where he worked with the Los Angeles Raiders, Los Angeles Clippers and the University of Southern California football and basketball programs.
After graduating from Hampden-Sydney College in Virginia, he began his career in the late 1980s working at the Richmond Coliseum and Mosque Theater.
Freeman currently serves on several local boards, including Denver Broncos Charities, National Sports Center for the Disabled and CityLax, an inner-city youth lacrosse program in Denver.
In addition to his role with the Broncos, Freeman oversees of Edge Sports & Entertainment, a wholly-owned subsidiary of the club which manages the operations of Major League Lacrosse’s Denver Outlaws. Freeman serves as President of the Outlaws, who won the 2014 and 2016 MLL Championships and have made the postseason in 10 of their 11 years in existence.
Born in New York City, Freeman and his wife, Molly, have three children: Lily, James and Jack.
