ENGLEWOOD, Colo. — As the Broncos kick off this year's "Fight Like A Bronco" campaign, you can support the team's fight against cancer by purchasing a limited edition t-shirt.
"Fight Like A Broncos" t-shirts are being sold at four Broncos Team Store locations across Colorado, and 100 percent of the proceeds will support cancer screenings and care in Colorado through the American Cancer Society.
Find your "Fight Like A Bronco" t-shirt at any of the following locations:
- Broncos Team Store at Broncos Stadium at Mile High (1701 Bryant Street, Suite 300, Denver, CO 80204)
- Broncos Team Store at UCHealth Training Center (13403 E. Broncos Parkway, Englewood, CO 80112)
- Broncos Locker at Centennial Promenade (9615 East County Line Road, Centennial, CO 80112)
- Broncos Locker at Washington Point (680 E. 120th Avenue, Unit B, Northglenn, CO 80233)
The "Fight Like A Bronco" campaign first got its start in September 2015, when Broncos Assistant Turf Manager Luke Kellerman was diagnosed with colorectal cancer and began formulating a proposal for an expansion of the NFL's "A Crucial Catch" campaign.
Seven months later, the proposal came to life when the team announced its "Fight Like A Bronco" campaign, which recognizes all those affected by cancer. The yearlong campaign focuses on prevention and screenings, support for those currently battling cancer, and celebrating survivors.
While Kellerman tragically lost his battle with cancer on Oct. 26, 2017 at age 34, his legacy lives on through the team's "Fight Like a Bronco" initiative.
On Oct. 1, 2018, the Broncos hosted their annual Crucial Catch screening event in partnership with the American Cancer Society. The event consisted of a health fair to provide health and education outreach to medically under-served communities.
The Broncos then made visits to both Children's Hospital Colorado and UCHealth's University of Colorado Hospital on Oct. 9 to visit with pediatric and adult patients currently battling various forms of cancer.
On Sunday, the Denver Broncos will honor more than 100 cancer survivors for the team's annual Salute to Survivors game. For the third consecutive year, the Broncos will recognize men, women and children who have survived a variety of different cancers.
Prior to Sunday's game against the Los Angeles Rams, the Broncos will host the group of cancer survivors and their guests for a pregame brunch reception where they will be able to connect with other survivors and hear from Broncos President and CEO Joe Ellis.
The annual Salute to Survivors recognition, which celebrates the courage of cancer survivors, will occur at halftime. Cancer survivors and a guest of their choosing will be on the field with the Denver Broncos Cheerleaders and Face Vocal Band for a special choreographed program.
Each participant will have the opportunity to select a lapel pin from the below list of colors — reflective of the NFL's multi-colored Crucial Catch moniker and additional common cancers selected by the American Cancer Society — to shed light on the variety of cancers represented.
Broncos fans will also see the multi-colored NFL Crucial Catch logo on footballs, helmet decals, captains' patches, game officials' caps and quarterback towels during today's game. Additionally, players are able to wear shoelaces, cleats and wristbands in any of the above colors during the team's Crucial Catch game.