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Broncos to remove Sports Authority signage from stadium in coming weeks

Posted Jan 2, 2018

President and CEO Joe Ellis provided an update on the Broncos' stadium during his end-of-season press conference on Tuesday.

ENGLEWOOD, Colo. — President/CEO Joe Ellis announced Tuesday that the Sports Authority signage on the outside of the Broncos’ stadium will come down in the coming weeks.

“We’re going to take the signs down,” Ellis said in his season-ending press conference. “All of the exterior signage will come down here starting probably in a week or 10 days, I think.”

Ellis announced the decision following a conversation Tuesday morning with Jay Roberts, the general manager of the Stadium Management Company.

Sports Authority Field at Mile High will remain the stadium’s name “for a while,” Ellis said, because of preexisting events that are tied to the name.

“We have some placeholder events both inside the building and then in the bowl itself, some concerts and stuff,” Ellis said. “There’s a connection to that name whether it’s through ticketing or event management. I suspect by the start of the season we will either have a placeholder name or a name on the building that involves a corporation supporting that name.”

Ellis emphasized the need to find a naming-rights partner at some point in order to continue the maintenance and upkeep of the Broncos’ 76,125-seat stadium.

“That’s an important part of our capital funding moving forward,” Ellis said. “We have 13 seasons left on our lease, and I’d like to wrap up the naming-rights deal and then extend that, because the Broncos aren’t going anywhere. There’s different components. It’s a complicated deal to put this together.

“I told many of you here last year, I’m not going to put an end date on that because it’s important to get the right deal. We continue to have productive discussions with companies, and I’m hoping we can get it resolved.”

The Broncos won the AFC Championship at Sports Authority Field at Mile High during both the 2013 and 2015 seasons. Ellis said Tuesday he hopes to celebrate many more victories at the stadium in the future.

“The stadium has been terrific,” Ellis said. “I’m really proud of the way the Stadium Management Company [has] maintained it and kept it up. It’s a great environment. A lot of terrific memories have already taken place there, and I expect many more. I look forward to resolving this stadium issue as fast as we can.”