Sports Techie ranked the 25 Most Tech Savvy Sports Teams in 2016, and the Broncos landed at No. 14 on the list. They are the second-highest ranked NFL team, behind the San Francisco 49ers, who earned the No. 7 spot.
"Integrating technology throughout our football and business sides is a key organizational priority,” Senior VP of Business Development Mac Freeman said. “Whether on the field or off the field, there are so many ways technology is driving change across the sports landscape.”
In 2016, the Broncos became one of the NFL’s thought leaders in sports technology by incorporating various initiatives throughout the company. On the business front, the organization partnered with Bud Light to create two Twitter vending machines at Sports Authority Field at Mile High where fans follow on-screen instructions on what to tweet and then they’ll receive a prize. The Broncos also teamed up with Bud Light to create a team-color-themed, face-paint feature on the team’s app, and have also invested in tools like Gigya, Eloqua, Turnkey Intelligence, SSB and Tableau to further fan engagement.
On game days, fans can see firsthand the Broncos’ dedication to being a leader in the sports technology industry through the addition of augmented reality in the team’s Orange Herd app. Fans can use their smartphones to enjoy a 3D viewing experience by scanning one of six different souvenir cups. The Orange Herd app also has a virtual reality feature along with customized team emojis for fans to use. Finally, there are several beacons located throughout the stadium that fans can use on game days for giveaways and information.
As a football staff, the Broncos began several new initiatives for the 2016 season aimed at further developing methods for recovery and ensuring the players are receiving the best care. One of those projects specifically regards nutrition and hydration so players can stay healthy throughout the season. The Broncos worked with Gatorade to create player-specific drinks based off how much they sweat during a practice or game.
Finally, another area in which the Broncos are leading the pack in terms of digital innovation is through their online presence. The social media accounts rank near the top in every measurable category, and was the fifth top trending sports team on Twitter based on hashtag usage. Also, Google named the Broncos the NFL’s top trending team in 2016.
On Facebook, the digital media staff incorporated a messenger bot that fans could interact with in order to get the top content from the team’s website. It also created a desksite video portal that hosts all of the video content produced for DenverBroncos.com. Finally, it teamed up with Indi to create several social media challenges where fans could post photos and videos on their accounts to win different prizes like the opportunity to sing the national anthem at a home game. On gamedays, the team works with WayIn to filter fan tweets to display on the Jumbotron.
These are just a few of the ways in which the Broncos became one of the leaders in sports technology, but it’s also just the beginning of what’s to come.
"We will continue to be thought leaders, placing an emphasis on innovation and putting resources toward finding new opportunities as an organization," Freeman said.