The combined ESPN/NFLN coverage also averaged a record 12.4 million viewers, ranking as the most-watched first round ever topping 2010 (8.3 million viewers). The NFL Draft was the most-watched program on cable and the second most-watched program on television Thursday night (The Big Bang Theory, CBS).
NFL Network’s first-round coverage drew a record average of 2.4 million viewers – a 60% increase over last year’s previous record (1.5 million viewers).
The NFL’s digital media platforms — including NFL.com and NFL Mobile from Verizon — set records with its first-round draft coverage of the 2014 NFL Draft. Highlights include:
- NFL digital media platforms had over 14 million visits, a 54 percent increase over 2013
- NFL Mobile from Verizon had a year-over-year increase in visits of 168 percent
- NFL digital media properties had nine million visitors on Thursday, 44 percent higher than the 2013 NFL Draft
- NFL.com users averaged 29 minutes per visit on desktop, up 16 percent over 2013
In addition, more than 11 million people saw more than seven million total tweets about the Draft last night, up 347% from 2013 (according to Nielsen Social Guide).